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Matt Vincent
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Matt Vincent is a traveling strength athlete, two-time Highland Games World Champion, and founder of HVIII Brand Goods. Through his travels, Matt was lucky enough to spend time with exceptional people who were chasing strength, fulfillment, and personal growth in every imaginable way. In Matt’s first book, Training Lab, he spelled out the philosophy of “The HVIII,” and tried to capture the spirit of self-improvement through self-loathing. This idea would serve as the spark that led to HVIII Brand Goods and a ton of adventures afterwards. Matt chronicles his travels and conversations with people in the strength game and beyond on his podcast UMSO.

I have chased Performance for the past 23 years of training. Finding out what I am capable of in this life, is my passion. With that, I think all the details matter. Making sure I'm fueling this machine to its fullest potential is what it takes for me to be at my best. Not just for athletics, but in my relationships, businesses, creativity, conversations, and problem solving. Onnit has always been about helping humans reach their highest level.

I know all the products are first class and tested. After using them for a few years and having a chance to be more involved with the brand I know there isn’t any other company that lines up with my personal philosophies on strength and performance. It's not based on pre-workouts and magic fat loss pills. It is about supporting the function of the mind and body together. Happy to be part of and represent a company committed to the same things.
– Matt Vincent
Matt Vincent Recommends
Buy Total Human®
There isn’t a better daily supplement pack created on earth in my opinion. It has everything I need to kick ass all day at the pace I like to operate at. With as much as I travel, being able to throw these packs in my duffle and go has been a game-changer for me. Great supplements aren’t magic, you still have to consistently take them. The Total Human® pack is the best way for me to do that.
Buy Alpha BRAIN®
Simply, rocket fuel for my brain. Having something that helps me think quicker, recall references, and be more focused has helped me tremendously. I feel more focused for longer without the jitters you might get from other products that are highly caffeinated.
Buy 10lb Steel Mace
The Steel Mace has been a favorite tool for me since I got into the Highland games. With balance, leverage, and timing being a foundation of athletics for any sport. I found the mace a great option for mixing my mobility, core training, and balance while doing my accessory movements. Also, it’s fun as hell.
Buy 20lb Steel Club Pair
The steel clubs give a great alternative to many of the normal dumbbell movements you normally do. Swings and eccentric work feel a lot different with steel clubs over the dumbbells. Being able to also mix in some grip work and rotational movements will keep this machine moving well and pain-free.