My Mad Methods Magazine, a fitness publication promoting Unconventional Training methods, is becoming Onnit Academy Magazine starting in August 2014.
“Integrating the unique approaches of Onnit Labs into My Mad Methods is a natural evolution of the publication,” stated Mark de Grasse, creator of My Mad Methods Magazine and Chief Fitness Officer of Onnit Labs. “This new iteration of the magazine will seamlessly combine everything that Onnit Academy has to offer into a bi-monthly collection of information that you can hold in your hand.”
Onnit Labs purchased My Mad Methods Magazine in early 2014 and has integrated and enhanced much of the publication’s content into what it calls “Onnit Academy.” Onnit Academy is the most comprehensive database of information related to Unconventional Training, a unique form of fitness methodology that focuses on functional strength, conditioning, and agility using the most efficient means and tools possible. Those tools include kettlebells, steel maces, steel clubs, sandbags, battle ropes, and more.
To allow enough time to recreate the publication, the company skipped the release of the June/July 2014 edition of My Mad Methods Magazine and will be releasing the first edition of Onnit Academy Magazine with the August/September 2014 issue. All existing subscribers will have their subscriptions extended by one issue.
While details are not yet available, Onnit Academy Magazine will be distributed nationwide in the near future. The content of each issue will also be enhanced and increased, and the overall quality of the magazine will also be improved.
Onnit’s mission is to inspire peak performance through a combination of high quality nutritional supplements and foods with unconventional fitness equipment and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, the company is dedicated to providing customers with products aimed at helping people achieve a new level of well-being they call Total Human Optimization.
My Mad Methods Magazine was first published in August 2010 and has subscribers in over 20 countries. The publication was the first to use the term “Unconventional Training” to describe the unique tools and techniques of functional training promoted by the magazine.
“This is the next level for My Mad Methods Magazine,” said Mark de Grasse. “Onnit Academy Magazine will be the definitive resource for Unconventional Training.”
Find out more about Onnit Academy at Onnit.com/academy.
Media inquires contact jennifer (at) onnit (dot) com.