• Strength starts within

OUR STORY

Whether your ultimate goal is to optimize your body, health, relationships, career, or anything else—you need your mind sharp. ONNIT’s approach to supplements is to seek out ingredients that support optimal performance, mental or physical. When the mind and body work hand in hand, you can push yourself to your peak in every aspect.

“Nothing works in a vacuum. You have to bring it all together if you want to maximize what’s possible.”

In 2011, Aubrey Marcus founded ONNIT with the goal to treat the body as a whole, achieving "total human optimization."

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Athletes, weightlifters, and fitness leaders—including Joe Rogan—found and loved ONNIT, propelling the brand to international fame.

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30.2672 N, 97.7431 W

Our roots are proudly and forever in Austin, Texas where we first built a tight-knit, loyal community around our unconventional approach to fitness and strength.

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Through tireless research and design, we created our beloved flagship nootropic, Alpha BRAIN®, followed quickly by so many other game-changing supplements.

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Science-driven ingredients

You’ll only ever find rigorously researched ingredients in our supplements— each one serves a purpose. We use ingredients in the quantities and concentration shown to be most effective, and always third-party test for purity. Every formula is designed to support both mind and body.

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ONNIT Careers

Join our mission to optimize human potential —see open roles on our Careers page.
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ONNIT X Rewards

Earn points on every purchase and receive exclusive discounts.
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ONNIT Community

Discover articles on fitness, nutrition, supplements and more.
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