Alpha Brain Golden Ticket Sweepstakes -- Learn More
Alpha Brain Golden Ticket Sweepstakes -- Learn More
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Onnit is

Total Human Optimization

We’re athletes, biohackers, professionals, retirees, parents, gamers, fighters, tradespeople, and forever students. We’re all human, trying to get a little better at what we love every day.

The human body is our instrument that we play to achieve greatness, and optimizing it for peak performance requires the proper nutrition, fitness, and supplementation.

Onnit provides these foundations to support your human journey.

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Nutrition & Food



Try Alpha BRAIN for free*.

Laser focus meets effortless concentration. Alpha BRAIN is the flagship nootropic, a brain vitamin that’s like another gear for your brain. You feel Alpha BRAIN working the first time you take it, and is the only nootropic clinically-studied to show improvement in memory, focus, and mental processing speed. *For first time customers only.

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A real chill pill.

New Mood is a daily supplement designed to support natural serotonin production by providing more of your body's good mood building blocks.†

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2019 Holiday Gift Guide

Our 2019 Holiday Gift Guide is stuffed with some of our favorite supplements, fitness equipment, and Onnit apparel. Give the gift of Total Human Optimization this holiday. Be sure to order soon and get your items before the holidays.

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The Beginner’s Guide to the Steel Mace

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The Ultimate Morning Meditation Routine for Relaxation

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The Truth About Plant Protein Supplements

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Keep-It™ Money Back Guarantee
We’re confident you’ll love your Onnit supplements. If the product doesn't perform for you, however, we’re not gonna play games with you. Order any of our entry size supplements, and if you don’t like it, you can keep it! Notify our team, telling us why it wasn't a fit for you, and we’ll get you a refund right there on the spot - no return necessary. We just ask that you try it out for at least two weeks to give it a fair shot.
Our Keep-It™ guarantee is valid for the first-time purchase of a formula, and redeemable up to three months (90 days) after the purchase date. Multiple bottles, foods, apparel and gear do not fall under this guarantee, however, they may be applicable for return. Fitness equipment, personal care products, knowledge purchases, digital products, and DVDs are not eligible for return or refund. For more information and a full list of products that qualify, visit our Keep-It™ page. Further details can be found on our Refund Policy support page.
Military & First Responder Discount
In thanks to military and first responders, we're extending a 15% discount on all products purchased at
To qualify, just verify your status during checkout on the payment step. We verify through, our trusted technology partner for secure digital identity verification. (Learn more)
After verification once, you should have the discount auto-apply on that and all future orders.
Please note that this discount cannot be combined with other coupon codes.
If you have any questions or issues with the verification process, please don't hesitate to reach out to customer service.
* US Military members, please choose United States as your destination country when creating your customer profile, as this will ensure your package ships via USPS and that you are not given international shipping rates.
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Cancel, pause, or adjust your order at any time, hassle free. Your credit card will only be charged when your order ships. The discount applied every time is 15% off. Since it would be weird to subscribe to a kettlebell, the subscriptions and subscription discounts are only for things you'll need often, like supplements, foods, and personal care items.

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